Love is Mom's Cooking

As one of the largest and most beloved food brands, we were tasked with developing a global creative campaign that was not only timeless but could crossover to multiple segments and product SKUs. Our initial focus was to increase brand awareness for the Knorr Asian product line among Asian American and Canadian women and later extended to the Halal consumer, launching their Knorr Halal line in France, Spain and Belgium. All segments later required a shift to accommodate the changing purchasing habits during Covid.

Mom’s cooking can solve anything. When it’s your turn to give comfort, trust Knorr Chicken Powder to help you turn the moment around.

CLIENT

Knorr

AGENCY

Mikado

LOCATION

U.S/Canada

SERVICES

Campaign Launch
TVC Production
Photoshoot
Digital & Social Media
In-store Displays
Print

We collaborated with Oh Delices Creative to create authentic Moroccan dishes
in order to produce and distribute a visually appealing cookbook.